Alectra Receives IABC Canada Silver Leaf Award of Excellence for Local Food Bank Campaign, 600,000 Meals Provided


MISSISSAUGA, ON, December 13, 2021 / CNW / – Alectra received the Silver Leaf Award of Excellence in Advertising Campaigns from the International Association of Business Communicators (IABC) Canada.

Alectra was recognized for its exceptional communications planning and the results of its “Go paperless to support your local food bank ” Paperless e-invoicing 2020 campaign that encouraged customers to switch from paper invoices to electronic invoices. For every new paperless bill subscriber, Alectra donated to local food banks through Feed Ontario.

Alectra has partnered with a nonprofit – Feed Ontario – and pledged to donate an amount equal to the savings from each new e-billing subscriber, while providing much-needed relief. to families struggling with food insecurity due to the COVID-19 pandemic.

The cross-channel communication plan was executed in two phases in Spring and Fall 2020 and included email marketing, digital advertising, invoice inserts, newsletter articles, website banners, social media posts and press releases.

More than 57,000 new Alectra subscribers signed up for paperless billing, which exceeded the initial target of 21% and resulted in a $ 200,000 donation, or the equivalent of 600,000 meals, to Feed Ontario, while providing ongoing annual savings to Alectra and its customers.

“We are grateful for the generous support of Alectra Utilities,” said Siu mee cheng, Interim General Manager at Feed Ontario. “The pandemic has exacerbated many multi-year trends in income insecurity and affordability issues, which have pushed food bank use to record levels. Campaigns like this are crucial in helping food banks to reach new heights. meet the growing needs of our communities. “

“We are proud to be recognized by the IABC and our fellow Canadian business communicators with this special honor, while supporting the food banks that do such an important job,” said Blair peberdy, Vice-President, Government and Corporate Relations at Alectra Inc.

To learn more about Alectra Utilities’ commitment to the 17 communities it serves, visit alectrautilities.com.

About the Alectra family of companies

Serving over a million homes and businesses in from ontario Greater Golden Horseshoe Region, Alectra Utilities is now the largest electricity utility owned by the Municipality of Canada, based on the total number of customers served. We contribute to the economic growth and vitality of the 17 communities we serve by investing in critical energy infrastructure, providing a secure and reliable supply of electricity, and delivering innovative energy solutions.

Our mission is to be an energy ally, helping our customers and the communities we serve discover the possibilities of tomorrow’s energy future.

SOURCE Alectra Utilities Corporation

For more information: Media Contact: John Friesen, Director, Communications and Branding, [email protected], Telephone: 905.741.5578, 24/7 media line: 1.833.MEDIALN

Related links

https://electrautilities.com/


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