B2C2 elevates Nicola White to CEO of an American company
Cryptocurrency market maker and liquidity provider B2C2 has elevated Nicola White to take on an expanded role as CEO of its US operations.
Ms. White, former director of fixed income operations at Citadel Securities, originally joined the company in July 2021 as president of B2C2 USA. His promotion aims to leverage his track record in developing electronic solutions for institutional markets to enhance B2C2’s capabilities as a full-service liquidity provider.
Prior to B2C2, White spent five years at e-commerce firm Citadel Securities and nearly 13 years at Morgan Stanley’s bond division. At Citadel Securities, she was the global COO of the FICC business, responsible for leading the company’s institutional bond market building business strategy.
Nicola White, CEO of B2C2 USA, said, “I am excited to lead our US operations and look forward to working with the global team to expand B2C2’s already significant electronic cash trading capabilities. and on derivatives. We will continue to create innovative solutions to meet the needs of our diverse and rapidly growing institutional client base.
Max Boonen, Founder of B2C2, added: “I have been impressed with Nicola since joining B2C2 and congratulate her on her new role. She is smart, accomplished and driven – a pleasure to work with. I also want to thank Rob, whom I personally hired three years ago, for their time together and for helping grow our market share.
B2C2 offers a similar experience to FX trading
B2C2 is one of the largest OTC brokers/market makers in crypto and provides related liquidity services. Founded in 2015 and based in London, the private company presents its offering as a solution that bridges the gap between traditional financial markets and cryptocurrencies.
B2C2’s offering allows clients to take positions in the underlying OTC markets with a greater emphasis on providing a similar experience to trading on traditional FX platforms.
B2C2, which was fully acquired by Japanese financial conglomerate SBI Holdings in 2020, has expanded its offering beyond crypto to include 24/7 currency trading. B2C2 clients can view and execute their trades in a real-time two-way market through a point-and-click interface and also monitor live prices in set quantities.
SBI is already using B2C2’s liquidity to help its clients trade cryptocurrencies, while B2C2 plans to leverage SBI’s resources to support a full prime brokerage service for crypto and other asset classes. .
This brought new trading and portfolio management functionality to the London-based cryptocurrency liquidity provider’s customer base, with the possibility of additional integrations in the future.