LG SIGNATURE to diversify its partnership with Italian luxury furniture brand Molteni & C | New


Seoul, South Korea, October 6, 2021 / PRNewswire / – LG Electronics (LG) Expands Partnership with Italian Premium Furniture & Lifestyle Brand Molteni & C SPA to Allow More Consumers to Experience LG SIGNATURE’s Premium Lifestyle. Since the start of this 3-year partnership (October 2020), LG SIGNATURE exhibited its luxurious OLED TVs in the famous Molteni Quality Hub Italy and Molteni & C Flagship Stores through France and North America. This year, this collaboration will implement various marketing strategies to promote high-end lifestyles to an even wider audience.

In addition to its ongoing projects, LG SIGNATURE OLED TV will be showcased at Molteni & C flagship store in Milan, italy, as well as LG’s premium OLED TV. In addition, visitors can purchase LG SIGNATURE (LG) products in the flagship stores of the Italian lifestyle brand at their convenience, where they can enjoy the whole experience of buying not only a high-tech device, but a work of art for their home. LG OLED TV is also proudly featured in the Molteni & C 2021 collection catalog – featured as one of the components of the Molteni & C 505 UP series, a modular storage system created by the Italian designer Nicola Gallizia. Its sophisticated and refined design harmonizes with and complements the sense of unity and craftsmanship that accompanies exclusive modular furnishings.

LG SIGNATURE will also join Contract Atelier, a Milan luxury housing renovation project led by Molteni & C, together with 8 other world-renowned architectural and household appliance brands. LG SIGNATURE products will be on display in a Contract Atelier showroom in Milan which will launch in November, and invitations will be sent out for the LG Signature Kitchen Suite (SKS) showroom which will host several exciting events.

“Through our strong partnerships with premium global brands such as Molteni & C, we are bringing LG SIGNATURE’s exclusive designs and cutting-edge technologies to more consumers in key high-end markets,” said Lee jeong-seok, head of the Global Marketing Center at LG Electronics. “We will continue to seek opportunities to present our vision of a more luxurious lifestyle by partnering with global brands that share our core philosophy and our overriding passion for perfection.”


LG SIGNATURE is the first ultra-premium brand in several product categories from global innovator LG Electronics. Designed for the most discerning consumers, LG SIGNATURE products deliver a cutting edge, pure, sophisticated and luxurious living experience. Combining the best of all that LG has to offer, LG SIGNATURE products are designed with an emphasis on their “true essence” aligned with the modern and distinctive design of the brand. For more information, visit www.LGSIGNATURE.com.

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