The digital art competition invites College artists to develop original content tbe displayed on LG’s Times Square billboard in New York City

ENGLEWOOD CLIFFS, NJ, October 5, 2022 /PRNewswire/ — LG Electronics UNITED STATES launched the “Showcase LG Wonderbox“, a unique creative competition for college-level art students that encourages innovative approaches to communicating their ideas via 3D digital art that exemplifies the spirit of LG’s “Life’s Good” brand promise.

The registration period begins November 14 with the final bids due by November 20. A jury of renowned animation art experts will select the first, second and third place winners, who will be announced on December 16. The best creations will be showcased on LG’s billboard in the New York one iconic Times Square during the holiday season. The top individual winner or the winning team will also receive $25,000 in addition to LG products.

Regardless of their technical skills and artistic style, students across the country are invited to submit original 3D animation artwork that demonstrates their ability to creatively grab audiences’ attention and inspire visitors to Times Square during the holiday season.

The showcase centers around a “Wonderbox” theme – something in which the artist creates their own digital world. It opens to reveal a moment that invites curiosity, then amazes, engages and delights viewers. LG encourages artists to thoughtfully create anything they can imagine, whether it’s a whole world or an innovative object inspired by the meaning of Life’s Good.

“With the launch of our first-ever LG Wonderbox contest, our goal is to give art students a platform to show off their unique creativity and how it can inspire others and positively impact people,” said Jeannie LeeCorporate Marketing Director, LG Electronics UNITED STATES. “LG’s mission is ‘Innovation for a Better Life’ and this showcase provides a platform for young creators to showcase their innovation at scale, which we hope will inspire them and help elevate their careers. .”


  • Registrations open: November 14, 11:59 PM EST
  • Closing of registrations: November 2011:59 PM EST
  • Evaluation period: 21 Nov-Dec 14
  • Winners Announced: December 16


  • 1st Square: $25,000
  • 2n/a Square: $10,000
  • 3rd Square: $5,000
  • Each winner will also receive a 27-inch LG Ultrafine Nano 4K monitor.

For more information on LG’s Wonderbox Showcase 2022 and to view full terms and conditions, visit www.lg.com/us/wonderbox.

About LG Electronics UNITED STATES
LG Electronics USA, Inc., based in Englewood Cliffs, NJ, is the North American subsidiary of LG Electronics, Inc., a $63 billion global technology and manufacturing innovator. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, energy solutions and vehicle components. LG is ENERGY STAR 2022 certified® Partner of the Year – Sustained Excellence. The company’s commitment to environmental sustainability and its “Life’s Good” marketing theme encompasses how LG is dedicated to making people happy by exceeding expectations today and tomorrow. www.lg.com.

Media contacts:


John I. Taylor
+1 201-816-2166
[email protected]

Roberto Munoz
+1 516 949 9199
[email protected]


Comments are closed.