Lowe’s and Samsung turn home appliances into works of art with limited-edition Samsung Bespoke refrigerator panel collection
“Lowe’s is the #1 home appliance retailer, and our customers know they can trust us to deliver quality and innovation. But we also know they want a complete style package for the home, with products that not only deliver performance, but also style and personal expression,” said Jen Wilson, Lowe’s senior vice president, corporate brand and marketing. “Through this collaboration with Samsung, a trusted leader in innovation, we are excited to offer these one-of-a-kind panels to customers who are not only looking to upgrade their devices, but are also looking for a unique way to express their personal style through art.”
“Samsung’s bespoke devices embrace emerging home customization trends that express personality and style using vibrant colors, new materials and clever designs,” said Gary So, vice president, marketing, device. digital at Samsung Electronics America. “Lowe’s limited-edition Bespoke refrigerator panels inspire more ways for consumers to personalize their living spaces and show off their style like never before.”
Exclusive panels, created by artists Alexa Mead, Amber Vittoria and Domonique Brown, each incorporates their signature styles and distinct point of view. The three artists bring their own aesthetic, medium and perspective to the Bespoke panels, giving buyers a variety of options to elevate their devices. Each artist drew on their own relationship with the house to guide their works, while incorporating key bespoke colorways so buyers could mix and match their panels with the collection of bespoke colors and finishes to let their design shine through. personal style.
Known for painting directly on the human body and 3D spaces, Meade has incorporated her signature brushstroke on the Bespoke panel, giving consumers the rare opportunity to own a work by one of today’s most notable artists.
Artist and poet, Vittoria uses ink, colored pencils and acrylic paints to emphasize the fluidity of her pieces. Its tailored panel features a custom piece that incorporates panel colorways into its signature curves inspired by femininity and the female form.
Illustrator and designer, Brown was inspired to bring the relaxing feel of an endless vacation to everyday life. Its custom pieces transform the Bespoke Panel into a collectible that brings a soothing escape right into the kitchen.
Available now exclusively at select Lowe’s and Lowes.com stores, each artist panel can be mixed and matched with a variety of Samsung Bespoke refrigerator panel colors and finishes, and accented with stylish kitchen and dining pieces from Lowe’s, such as decor, paint and flooring. — to create a unique home for each client. Each panel is sold separately and can be interchanged with other Bespoke panels.
Customers can purchase the full range of Samsung Bespoke appliances from kitchen to laundry at Lowe’s and Lowes.com.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company that processes approximately 19 million customer transactions per week in United States and Canada. With a turnover of more than $96 billion, Lowe’s and its related companies operate or service nearly 2,200 hardware and hardware stores and employ more than 300,000 associates. Situated at Mooresville, North Carolina, Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and training the next generation of skilled trades experts. For more information, visit Lowes.com.
About Samsung Electronics America, Inc.
Based at Ridgefield Park, New Jersey, Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and business solutions. The company pushes the boundaries of current technology to deliver breakthrough connected experiences across its broad portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an EPA ENERGY STAR® Corporate Commitment Partner, SEA is committed to having a positive impact on the environment through its environmentally responsible products, practices and operations. To learn more and get involved, visit Samsung.com.
MJ Wilson, Lowe’s Samsung Appliances
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SOURCE Lowe’s Companies, Inc.