Pumpkart and Figgital to open 1,200 retail stores, 75 experience centers in UP
The Pumpkart.com and Figgital online marketplaces will open more than 1,200 modern retail stores and 75 experience centers in Uttar Pradesh. These will be tech-focused stores rather than traditional brick-and-mortar stores, according to a company statement.
As part of a new strategy, the two brands aim to strengthen their rural presence. KS Bhatia, founder and CEO of Pumpkart and Figgital, said businesses will move to rural areas by “bringing rural e-commerce to their platform.”
Notably, Pumpkart opened 75 modern retail stores in South India in one year. Bhatia said Pumpkart wanted to bring the big brands together in one place and give franchisees and rural retailers opportunities to grow their business. It will soon launch multi-brand electronic products in Tier III, IV and rural areas.
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According to the company, Figgital’s âshop on wheelsâ concept is not new, but it is certainly one of the first in the field of consumer electronics. “The next step in the pipeline is our B2B2C (business-to-consumer) hyperlocal online platform, which will democratize the market for consumer electronics as well as agricultural equipment in rural areas,” said a statement.
Pumpkart B2B SMART stores were launched in 2014 as a B2C marketplace for water pumps. It is allied with more than 8,000 resellers and 26 franchise partners across Punjab, Himachal, Haryana and Jammu and Kashmir.
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