Samsung Electronics forms new partnership with TOD

  • Samsung Electronics is the first in the region to integrate TOD into its televisions.
  • The TOD streaming platform offers over 35,000 hours of premium entertainment, live and recorded sports and original content.

Dubai, United Arab Emirates: Leading TV maker Samsung Electronics has teamed up with booming streaming platform TOD to give TV enthusiasts access to a wide range of entertainment and sports exclusive, live and on-demand content, including beIN’s unparalleled range of premium content.

Samsung is the first in the region to include the TOD app on its TVs, completing the brand’s mission to enrich TV enthusiasts with great content.

Ensuring a unique and unparalleled experience for sports fans, TOD exclusively hosts beIN Sports’ unrivaled sports programming, including access to the region’s highly anticipated sporting events. MENA audiences will also enjoy over 35,000 hours of premium entertainment content, including the latest Hollywood blockbusters; Arabic, Turkish and international content; TOD Originals as well as children’s programs.

TOD offers viewers three customized packages: “Entertainment”, “Sports” and “All Inclusive”, to choose from. Its sports content is offered up to 4K/UHD streaming with Dolby Audio, presenting vivid visuals paired with rich, clear and powerful sounds. Additionally, the platform offers the ability to connect up to five devices and supports popular smartphones and large screens, allowing viewers to enjoy content anytime and anywhere.

Commenting on the partnership, John Paul Mckerlie, Vice President of Marketing and Sales at TOD, said: “Sports and entertainment are both social forces and industries that celebrate and unify the region’s diversity and camaraderie. MENA. We are excited about our partnership with Samsung as it brings TOD to the big screen and helps us make inroads into the homes of our users across the MENA region. With beIN’s unrivaled channel portfolio, consumers can now stream TOD’s selection of exclusive content to their Samsung TVs, featuring the best of sports and entertainment on one platform. Built around current customer needs, TOD integrates the latest technologies to deliver an integrated and personalized experience that improves live viewing, content navigation and accessibility. In addition to streaming the FIFA World Cup Qatar 2022TM for MENA, sports and entertainment fans across the region will enjoy our exceptional lineup of Turkish, Arabic and Hollywood shows as well as our full spectacular beIN exclusive sports content.

Nikola Aksentijevic, Head of Visual Display Group, Samsung Gulf Electronics, said, “We are delighted to partner with a leading streaming platform to meet the demand for a wide range of content for diverse users in the region. As a leading TV manufacturer, Samsung focuses on providing the most optimized user experiences and treats visual communications holistically. Our partnerships help propel our valued audience’s viewing experience to great heights while maximizing the ever-evolving role of the display and Samsung’s groundbreaking display innovation.

Samsung Smart TV users can enjoy over 35,000 hours of premium TOD content and benefit from various exclusive bundle offers*.

* Disclaimer: Samsung and TOD offers vary by region and selected devices


About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearables, tablets, digital devices, network systems and memory, LSI system, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at

About TOD

TOD is a subscription-based over-the-top (OTT) that aims to provide its subscribers with exclusive access to unparalleled sports content, as well as over 35,000 hours of premium entertainment content. A family-friendly and personalized platform, TOD offers the best blockbusters and the best Arabic, Turkish and international content, as well as children’s programs. The platform also offers a range of new original content productions through “TOD Originals”.

Built around current customer needs, TOD integrates the latest technologies to provide an integrated and personalized experience that improves live viewing, content navigation and accessibility; a game-changing premium experience.

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