The URBAN-X accelerator of the tenth cohort of MINI graduates in the fifth year of promoting urban innovation

Entrepreneur, investor and engineer Saul Griffith to deliver keynote address at the online summit

URBAN-X, the leading startup accelerator reinventing urban life supported by MINI and Urban Us, will today hold its tenth Demo Day since its inception five years ago, in 2016. The virtual event will celebrate URBAN’s latest cohort of startups -X, including pitches from company founders and a live question-and-answer session with global investors. Saul Griffith, Founder and Chief Scientist of Rewiring America and Otherlab, will deliver the keynote address. The event will be broadcast live today, January 11 on Youtube from 3 p.m. ET.

Hailing from South Africa, California, Massachusetts and New York, five founders will present their innovative solutions to a live audience of investors, clients and public sector executives. From transforming home appliances into distributed energy resources, transforming transport and logistics into closed-loop systems, improving battery recycling, building more resilient supply chains and mobilizing talents for a climate positive world, these teams are reshaping the cities of tomorrow using revolutionary technology.

“For all the daunting aspects of the climate crisis and all the challenges cities face today, we have a unique – and urgent – opportunity to bring forward new ideas that spark hope and can reimagine what our future holds. can be “, said Micah Kotch, Managing Director of URBAN-X. “We have had the privilege of working with some of the most exciting companies to address these challenges in our 10th cohort in just five years. They are building the types of next-generation technologies that are exactly what we need to help our world adapt quickly in response to a city’s dynamic and rapidly changing needs.

Throughout the 20-week program, the five companies had full access to URBAN-X’s extensive network of world-class design, engineering and branding experts from MINI and the BMW Group and to a global network of mentors in customer development, product development, marketing and fundraising.

The complete list of companies in the URBAN-X 10 cohort includes:

  • Climate base is the leading platform and community for climate employment. Their mission is to accelerate climate solutions by mobilizing global talents to work on the climate.
  • LimeLoop The shipping platform provides e-commerce retailers with visibility, security and predictive analytics. Their waste-free solution is built around reusable packaging for a positive economic and environmental impact.
  • Partimony builds a cognitive manufacturing supply chain that leverages transactional data to deliver deep insights into manufacturer discovery, design intent, and supply chain resilience.
  • Phuc Laboratories is a pioneer of fluid sorting based on AI. Their systems allow the recovery of raw materials, for example by separating precious metals during the recycling of batteries.
  • Plentify accelerates the use of renewable energy by connecting household appliances to cheaper and cleaner energy. They do this with a charge management platform that balances user and grid needs for 5-10 times less than batteries.

URBAN-X, launched by MINI in 2016 as part of the brand’s innovation practice and in partnership with venture capital firm Urban Us, helps businesses develop solutions to deal with climate change and challenges. other pressing challenges facing cities today. Since then, URBAN-X has a proven track record of helping start-ups obtain financing from leading investors.

For example, cove.tool, a low-carbon construction start-up, recently secured a $ 30 million Series B with support from the FootPrint Coalition of Robert Downey Jr. A roof, a social platform founded by a pandemic-induced desire to tackle loneliness at home also raised a round of funding of $ 1.25, while BluePrint power, an energy start-up transforming commercial buildings into power plants has been acquired by BP.

“MINI was built on a foundation of innovative sustainable mobility for city dwellers and has become a catalyst for innovation and change thanks to URBAN-X, where we have invested in more than 75 startups that are developing solutions to some of our challenges most urgent urban areas. ,” noted Bernd Körber, Director of MINI. “Through the use of technology and co-creation through URBAN-X, MINI is proud to engage with the brightest minds to solve some of the most pressing problems in our cities. ”

“Cities can look to innovation to find solutions to climate change, inclusive economic growth and ways to build community,” said Shilpi Kumar, partner at Urban Us. “Over the past five months, the founders of Cohort 10 have refined their businesses to prepare for growth and maximize impact. We are thrilled for our founders and look forward to continuing to support them on their journey.

For more information on Demo Day 10, visit


URBAN-X is the leading program for startups reinventing urban life. Founded by MINI, URBAN-X leverages its extensive network and technology and design expertise to help businesses shape the future of cities through cutting-edge technology. URBAN-X has a global reach unmatched by any other urban technology accelerator, with a network of more than 2,000 partners around the world, including entrepreneurs, investors and public sector leaders, who support the founders through the URBAN-X program.

About MINI in the United States

MINI is an independent brand of the BMW group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC, located in Woodcliff Lake, New Jersey, and includes the marketing and sales organizations of the MINI brand. The MINI USA sales organization is represented by a network of 113 MINI passenger car dealerships across the United States. MINI USA began selling vehicles in the United States in 2002 with the introduction of the MINI Cooper and MINI Cooper S Hardtops. Since then, the MINI brand in the United States has grown to encompass a model range of five unique vehicles.

Journalist’s Note: Media information about MINI and its products is available to journalists online at

About Urban Us

Urban us is the leading startup investor for startups modernizing cities for climate change. Urban Us was founded in 2013 as an event to understand how to best support startups focused on cities and the climate. Today, more than 100 investments like Onewheel, Rachio, Bowery Farming, One Concern, Thrilling, Mark43, Cove Tool and Versatile are leading the way in areas such as electrification of mobility, high performance building design, l resilient food supply and natural risk management.

The Urban Us Platform includes the Urban Us Network, a resource for founders, investors, partners and clients. URBAN-X, in partnership with MINI, supports start-up teams in business creation and fundraising. Urban Us VC makes pre-seed and seed investments. Urban Us Credit serves teams who need access to all forms of capital other than equity for project finance, asset finance and inventory finance. Urban Gateway supports the business development of startups in Asia.

Urban Us partners have been ranked in the top 10 of the 400 or so investors in The VCs Founders Like Most by TechCrunch and the # 1 startup climate fund in North America by Climate50. Previously, the team worked for Citigroup, Microsoft, Prudential, Goldman Sachs, First Round Capital, Wellington Management and Roosevelt Institute and graduated from Harvard, MIT, Georgia Tech, NYU and UPenn.

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